For this story, you need to know that mom works in advertising and dad works in mortgage finance. Enjoy.
MOM: Why do they put cartoons on the front of diapers? She never sees the Sesame Street characters and she doesn't even know who they are. Isn't it just a waste of time?
DAD: (Thinks for a minute.) They put them there as branding for the parents. That way when you go to the store to buy toys you think of Sesame Street.
MOM: ...
It's okay, Mom. You haven't been to work in awhile. I won't tell Ben.